Peeling the Onion Blog 

This is a blog about business, specifically marketing, customer management and product management.  It will also detour into general management and the aspects of corporate “culture” that encourage innovation and experimentation.

What is the goal of this blog?

This blog is a way to share my observations, opinions and thoughts about business and marketing.  Onions will be mentioned occasionally.

Why Peeling the Onion?

Peeling the Onion is a metaphor that means there are layers to knowledge and that the first impression or superficial answer may be wrong or misleading.   The metaphor’s literal interpretation is peeling away layers to reveal a core truth underneath (e.g. vertical approach).  Another way to look at it is that capturing different perspectives leads to greater […]